Decades-long study shows that sports builds long-term self-esteem in youth
In March 2023, the JAMA Journal of Psychiatry published the results of a decades-long study at the University of Rotterdam investigating...
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pLAYER PERFORMANCE PROGRAM
Player Performance Platform (3/P) is an organization on a mission to provide every young athlete with science-based knowledge that empowers them for life, helping them become better athletes, students, and human beings!
3/P launched in 2023 dedicated to taking on the growing crisis of abuse, bullying, racism, and sexism across youth sports through a patent-pending new educational curriculum grounded in brain science.
3/P teaches kids, youths, and coaches about how brains work and what they need to do to achieve the most success in sports, academics, and life. Our design team comprises brain educators who work with young athletes for a 26-week period to ensure truly transformative results.
market opportunity
North American Youth Sports Market Size
North American families spend significantly on their young athletes. In fact, youth sports in North America represent a $60 Billion annual marketplace generating revenue through organized sport fees, training, equipment, and more.
Canadian Youth Sports Market Size
In Canada, almost five million kids and youth ages 5 to 18 do some sort of organized sport. The average family spends CAD $1,658 annually. The total organized youth market represents $8.7 Billion annually.
American Youth Sports Market Size
In the USA, almost 60 million kids and youth ages 5 to 18 do some sort of organized sport. The average family spends $1000 annually per child. The total organized youth market represents $53 Billion annually.
why now and
why 3/p?
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Unfortunately, abuse remains prevalent in North American youth sports—from hockey and soccer to gymnastics and alpine sports.
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Research indicates that between 40 and 50 percent of adolescent athletes experience mistreatment, with 2 to 8 percent experiencing sexual abuse.
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The status quo is not working. Existing programs, while well-intentioned, lack a foundation in brain science that prevents them from succeeding.
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Unlike any other program, 3/P teaches kids, youth, and coaches about how brains work and the things they need to do to achieve the most succe
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3/P is the first and only brain-first platform for young athletes grounded in neuroscience, making it unique among all products and services.
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3/P is the most holistic platform, uniquely combining three interconnected areas of training: brain health, physical fitness, and team building.
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This unique curriculum and approach to brain education represents new patent-pending intellectual property that promises to change the world!
INVEST IN tomorrow
3/P seeks investors interested in funding the development of course curriculum and go-to-market activities.
Investors benefit from taking a leadership stake in saving youth sports across North America and by unlocking major revenue potential:
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Reform youth sports culture in North America
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Advance brain science innovation and adoption
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Make youth sports more accessible and inclusive
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Capitalize on the massive market opportunity
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Empower kids and youth with benefits for life!
Interested parties can contact us to learn more about this investment opportunity.
meet the team
DONALD BILODEAU
Donald Bilodeau is an entrepreneur, strategist, creative director, producer, and BCRPA certified fitness trainer, who specializes in creating insightful, compelling content, data-driven campaigns and research-based programs for business and consumer audiences.
Working with Microsoft, CIBC, TD Bank, Manulife, FedEx and Canada Post to name a few, Donald’s passion for producing “content that matters” informs every aspect of the 3/P platform.
jennifer fraser, phd
Jennifer Fraser, PhD is a globally recognized advocate for safe sport, researcher, author, and award-winning educator, whose most recent book, The Bullied Brain, examines how to replace the outdated bullying / abuse paradigm with a healthy, happy, high-performing "neuro-paradigm.”
Dr. Fraser was invited to present her brain fitness framework to two parliamentary committees examining abuse in sports. She regularly advises the Office of the Sport Integrity Commissioner (OSIC) .
Rico L. Phillips
Rico L. Phillips is the Director of Cultural Diversity and Inclusion for the OHL. He serves on advisory boards for the Hockey Diversity Alliance and Hockey Equality and is a member of the NHL Coaches Association BIPOC Program. During his hockey career, he founded the Flint Inner City Youth Hockey Program, providing access to hockey to under-indexed children. He was awarded the prestigious Willie O'Ree Community Hero Award by the NHL in 2019.
Mike Torre
Mike Torre is a writer, strategist, creative direction and brand specialist, Mike is 25+ year marketing leader in the technology, real estate, and consumer packaged goods segments. Among his other accomplishments, Mike founded one of Canada's first content marketing agencies and rebranded countless billion-dollar enterprises included Great Gulf, Marketwire, Streetcar Developments, Lindvest, Pearle Hospitality, Award Pool, Lakeshore Homes, and Canam Fresh.
did you know?
Player Performance Program (BETA)
300$The new program for young athletes ages five to 25!Valid for 6 months- In person introductory workshop session with brain coach
- 26 weeks of wholistic video curriculum delivered virtually
- Support and assistance through an assigned brain coach
performance training for all athletes, ages five to 25, coaches, teams, and leagues.
ATHLETES
COACHES
TEAMS
LEAGUES
PARENTS
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